This report examines the extent to which employers are making use of social media to promote and access employee voice. The use of social media has grown exponentially in the last decade and currently, around one in two employers makes use of a social media tool.
Amongst the various social media tools, enterprise social networks are potentially a very powerful tool for employee voice and innovation. The types of enterprise social networks described in this report can potentially help to promote a richer employee voice, allowing organisations to go beyond monologue and one-way communication to two-way and multi-directional communication.
In this case study, we look Nampak, which uses Yammer to give colleagues voice to share ideas, and harness innovation with two-way communication tools. This is seen both as being good in itself, and also a key element of organisations success.