Amongst the various social media tools, enterprise social networks are potentially a very powerful tool for employee voice and innovation. The types of enterprise social networks described in this report can potentially help to promote a richer employee voice, allowing organisations to go beyond monologue and one-way communication to two-way and multi-directional communication.
In this case study, we look at Southeastern, who were at the forefront of adopting social media internally to promote employee voice. Southeastern uses ‘Socialtext’ – an enterprise social network, which they branded as ‘WorkMate’ to allow employees working across hundreds of stations, offices and depots spread across London and the south east to release their voice.